Aura White Global Sdn. Bhd., which was previously known as Aurawhite Beauty, is a Bumiputera company established by Mdm. Nur Fareena Mohd Azmir and her husband Mr. Saiful Safwan Mohamed Ghazi. Both of them are very successful entrepreneurs. Based on her many years of fruitful experience in the field, Mdm. Fareena has successfully founded Aurawhite Beauty, in which the same name is also used for its own products.